MOA Group

MOA Group

Fighting for more visibility, respect und fairness for African and Black-Owned Innovations, Works and Entrepreneurship

Innovations, Services, Products and lot of other works of Black and or African People and Entrepreneurs are not visible enough. They are expropriated, or put into drawers or the history around them is simply rewritten.

This approach disempowers Black and African people and leads to exoticizing interpretations that result in discriminatory imagery and reinforce asymmetrical trade patterns. 

We consist of the kadexi Group and the MOA foundation.

We are a social impact organisation working to counteract this power asymmetry in the value chain and create fair competitive conditions by certifying, protecting and bringing these porducts to consumers.

“Africa has provided a space onto which white egos can conveniently be projected. It is a liberated space in which the usual rules do not apply: a nobody from America or Europe can go to Africa and become a godlike savior or, at the very least, have his or her emotional needs satisfied. Many have done it under the banner of “making a difference”.”

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Empowering African and Black-Owned Innovations